Online platform Thursd will hold an international online trade fair from October 1 to 14. Due to COVID-19, most traditional trade fairs have been cancelled. The Thursd Online Trade Fair makes it possible for floricultural companies to, nonetheless, draw people’s attention to their products and services. We expect there will be lots to see for florists!
The Thursd Online Trade Fair (#TOTF2020) is an online-only exhibition, but will function quite similar to a physical trade fair. Exhibitors choose an online ‘booth’ on the homepage of the Thursd website. The booth will link to their own webpage on Thursd, on which they profile their company, products and services.
As Florint and Thursd are exploring a partnership, the International Florist Organisation will also have a booth at TOTF2020. We will use the space to highlight our member associations and our added-value activities on behalf of the professional florist.
The whole world follows Thursd
Thursd, an international online platform with stories about companies and individuals in the horticultural sector, started in September 2019. It connects the entire chain from the breeder to the consumer, and has become a well-known international media platform that draws visitors from all over the globe.
The number of visitors to the website is expected to be very high in early October. Thursd has been growing in reach every month by about 10% in recent months, both on the website and through its social channels.
Thursd reaches the right people
Jennifer Laarman, Thursd social media specialist: “It is great to see that Thursd’s online strategy works so well. The people and companies that are on Thursd [..], such as growers, breeders, traders, influencers and designers, massively share Thursd’s stories on their own social channels. In this way they reach many people. And the right people. That is the most important thing.”
Visitors to the Thursd website come from 87 countries, from which the US, the Netherlands, the United Kingdom, Germany and France account for over 70% of visitors.