Interview: The Green Gallery, the Flower Council, and the future of flower promotion…
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Interview: The Green Gallery, the Flower Council, and the future of flower promotion…

By coming up with cutting-edge promotional campaigns that catch the consumer’s eye, the Flower Council of Holland consistently manages to achieve a lot with relatively limited means. Their latest project is ‘the Green Gallery’: a gorgeous online magazine that highlights how flowers are a muse for artists of all kinds. Intrigued by the publication, we set out to meet the brain behind it – and ask him some provocative questions!