We all know flower sales have gone down since COVID-19, we can see it all around us. But by how much exactly? And which countries and sales channels are most affected..?

The Produce Marketing Association in the United States has done an excellent survey of consumer sentiment toward floral products during the crisis. We share the outcome with you here.

The results are highly relevant, also for florists in Europe and beyond. They say a lot about the reasons why consumers are purchasing less floral products. And provide good leads on how consumers can be seduced to buy more of them as well: