Keeping flowers and plants constantly top of mind with the consumer – that’s what we at the Flower Council of Holland devote ourselves to every day. We make sure that consumers become and remain inspired to buy flowers and plants.
Inspiration, information and activation
Not only do we encourage consumers to buy more flowers and plants, but above all, to do it more regularly. Because flowers and plants not only make great gifts, but are also great to enjoy for yourself. We want to make sure that florists and other sales outlets have a permanent place on the consumer’s shopping list. We do this by inspiring, informing and activating our campaigns in four European countries.
High profile campaigns, lively content, surprising promotions
We work with our partners to develop effective marketing campaigns with flowers and plants in the starring role. Based on thorough market research, our engaging campaigns ensure that people talk about flowers and plants. Not just amongst the consumer themselves, but also in the media.
Our team consists of a mixture of creative marketing and communication specialists, campaign managers and supporting professionals. Together they ensure that flowers and plants enjoy a permanent spot high on the consumer’s agenda.