Are you familiar with Grandparent’s Day? This memorable holiday honours grandmothers and grandfathers, and brings the generations closer together through the universal message of flowers and plants. For florists, the celebration offers an excellent opportunity to promote their added value. […]
Understanding the opportunities of Oasis® BLACK Floral Foam
Black foam is about much more than funeral floristry. In fact, arrangements can be made with Oasis® BLACK Floral Foam for any season, and virtually any occasion. To illustrate that, we highlight some unusually colourful designs that use this foam. […]
Successful FLORINT NCJFD Judges’ Certification Assessment: a ray of light in gloomy 2020
We have completed our NCJFD Open National Judges’ Certification Assessment, at the Weihenstephan School for Floral Art, in Germany. After a very turbulent first half of the year, successfully concluding this assessment seminar for judges of floristry design is an […]
Wedding inspiration for professional florists: ‘Cherrylicious’
The cherry expresses passion & love, it goes without saying! So what is more joyful and romantic than a summer wedding in a cherry orchard..? May love reign supreme! This playful ‘Cherrylicious’ wedding setting is one of seven trendy marriage […]
Have a look at the four just-released Horticulture Sector Trends for 2021!
The Flower Council of Holland and its partners are presenting the Horticulture Sector Trends for 2021. The annual trends are among the most prominent style guidelines for the floriculture sector, particularly in Europe. Four contemporary style trends were initially presented […]
Thursd to organise Online Trade Fair in the first two weeks of October
Online platform Thursd will hold an international online trade fair from October 1 to 14. Due to COVID-19, most traditional trade fairs have been cancelled. The Thursd Online Trade Fair makes it possible for floricultural companies to, nonetheless, draw people’s […]
Wedding inspiration for professional florists: ‘Vitamin Sea’
Do you do wedding floristry? Happen to love the beach as well..? Then make sure you have a look at these stunning photos, courtesy of Smithers-Oasis. It is not often that you come across such beautiful inspiration material: “Wind in […]
Survey confirms: brutal impact of COVID-19 on the horticulture sector, with billions lost in March/April
The COVID-19 pandemic has heavily disrupted the EU Flower and Live Plants market since early March 2020. In an unprecedented exercise, four organisations representing the sector in the EU mobilised their member organisations to measure the exact impact of COVID-19 […]
AIPH will organise an industry-wide 3D virtual conference this autumn, to encourage the recovery of the ornamentals sector
‘Recovery from Crisis – the future for Ornamentals’ is the title of a major online conference, which will be organised by the International Association of Horticultural Producers in association with FloraCulture International. Growers, breeders, traders, retailers, manufacturers, associations, and media […]