Online platform Thursd will hold an international online trade fair from October 1 to 14. Due to COVID-19, most traditional trade fairs have been cancelled. The Thursd Online Trade Fair makes it possible for floricultural companies to, nonetheless, draw people’s […]
Survey confirms: brutal impact of COVID-19 on the horticulture sector, with billions lost in March/April
The COVID-19 pandemic has heavily disrupted the EU Flower and Live Plants market since early March 2020. In an unprecedented exercise, four organisations representing the sector in the EU mobilised their member organisations to measure the exact impact of COVID-19 […]
AIPH will organise an industry-wide 3D virtual conference this autumn, to encourage the recovery of the ornamentals sector
‘Recovery from Crisis – the future for Ornamentals’ is the title of a major online conference, which will be organised by the International Association of Horticultural Producers in association with FloraCulture International. Growers, breeders, traders, retailers, manufacturers, associations, and media […]
Wedding inspiration for professional florists: ‘Vitamin Sea’
Do you do wedding floristry? Happen to love the beach as well..? Then make sure you have a look at these stunning photos, courtesy of Smithers-Oasis. It is not often that you come across such beautiful inspiration material: “Wind in […]
Survey: consumer sentiment toward floral products during the crisis
We all know flower sales have gone down since COVID-19, we can see it all around us. But by how much exactly? And which countries and sales channels are most affected..? The Produce Marketing Association in the United States has […]
Mike The Florist: a new online resource to help florists thrive in this digital age
‘Mike The Florist’ is a new online support website to help florists learn more about marketing and business, created by an 8th-generation florist, Mike, who is based in Madrid, Spain. Today, florist businesses are at a critical crossroads. The year […]
In memoriam: Theo Duchateau, former President of the International Florist Organisation
Renowned Belgian floral artist Theo Duchateau has passed away on 11 June 2020, at 83 years of age. Mr Duchateau leaves a legacy behind. Mr Duchateau was a driving force behind floristry in Belgium. He was also the long-time President […]
Livestream: Europa Cup 2021 Progress Report
Watch the Livestream about Florint’s Europa Cup 2021 – European Floristry Championship, brought to you directly from the amazing International Congress Centre in Katowice, Poland! This Livestream brings you the latest Europa Cup 2021 news updates, as well as interviews with […]
Florint Video: “SAY IT WITH FLOWERS!”
Have a look! This is the first of a set of professional marketing videos that Florint is developing for its members. The message of the video is ‘Thank your Mom with flowers’, and it highlights the unique artistry of the florist. […]