The Flower of the Month: Helianthus!

We’re letting the queen of the summer flowers shine this month. With its optimistic appearance, the sunflower is the ideal candidate for some extra celebrations in summer. Consumers can read all about this cheerful flower at Introduce your customers to the sunflower!



Photo: sunflowers.


The sunflower originates from North and South America. Native Americans ate the flower’s seeds with beans, sweetcorn and squashes, and people and animals still enjoy sunflower seeds today. Did you know that the sunflower’s official name is Helianthus? A combination of the Greek words ‘helios’ (sun) and ‘anthos’ (flower).

Colours and shapes

We particularly know the sunflower as a yellow beauty, but there are also orange, brown, cream and dark red versions. There’s also plenty of variety when it comes to shape: there are sunflowers with large or small flowers, with a single row of petals or with multiple rings of petals. Whichever you choose, sunflowers undoubtedly guarantees a healthy dose of summer mood.

Care tips for consumers

These care tips will enable you to enjoy your flowers for even longer:

• Trim the stems diagonally.
• Remove surplus leaves from the stems.
• Place the flowers in a clean vase – preferably glass – with tap water at room temperature.
• Add some cut flower food.
• Regularly top the vase up, because sunflowers are thirsty.
• Place the vase in a cool spot away from the fruit bowl and not in full sun.
• Allow for the weight of the sunflowers, so choose a sturdy vase.


The sunflower often symbolises the sun and love. In Greek mythology the nymph Clytia fell head over heels in love with the sun god Apollo. Although Clytia was very beautiful, Apollo did not reciprocate her love. As a result Clytia died of a broken heart, was transformed into a sunflower and therefore constantly follows the sun in order to be able to see her sun god. So this cheerful flower comes with a very romantic but tragic love story…

Bouquet recipe with Sunflowers

The windows are open, you’re wandering barefoot through the house and a happy tune echoes in your mind. It’s a day to enjoy. Share your good mood with the rest of the household with a yellow bouquet. Obviously the starring role is set aside for the queen of summer flowers: the sunflower.

What you need:

• Sunflower
• Gladiolus
• Celosia
• Gerbera
• Gloriosa

Inspiration and information

Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2017. These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector, for use both indoors and outdoors.

[URIS id=7839]

What is the Flower Agenda?

The Flower Agenda features fifteen flowers sorted by seasonal availability. The agenda tells consumers the story of the flower and offers inspiration along with beautiful images, with all the content formatted so that it can be easily shared via social media. Florists can, in turn, benefit from the added attention which the highlighted flowers receive from consumers. The Agenda is widely distributed and can be found by consumers on the websites mentioned at the top of this article.

This Post Has One Comment

Leave a Reply