FloraLife has recently announced that its FloraLife ® Clear ULTRA 200 and FloraLife ® Express Universal 300 products are now also available to florists in Fairtrade-certified formats.
FloraLife received its Fairtrade certification after its supply chain was vetted for responsible sugar sourcing. As you may know, Fairtrade is an international organisation that certifies products as ethically sourced from farmers and workers who get fair compensation.
In order to receive Fairtrade certification, FloraLife did have to adapt some of its product ingredients, as well as how they were sourced. However, the quality of the products is no different from FloraLife’s non-Fairtrade certified products.
The 2025 Sustainability Plan
Fairtrade certification is an important goal identified in FloraLife’s 2025 Sustainability Plan. This initiative is a long-term plan that implements the ‘reduce, re-use, recycle and respect’ principles in four key areas: water, innovation, production and consumption, and climate action.
“We are committed to the principles represented by Fairtrade certification,” commented Jim Daly, Vice President of FloraLife/Oasis Grower Solutions Global Operations and Corporate Research. “We’ve also found that more consumers are demanding Fairtrade products and the transparency that goes along with them.”
What is FloraLife® Express Clear ULTRA 200?
FloraLife® Express Clear ULTRA 200 was developed to provide hydration and nutrition to all flowers and foliage types without the need to re-cut stems. The product helps reduce the length of harvest cycle time, allowing for more flexibility in buying and harvesting, and freeing up labour time. This premium technology ultimately leads to increased sales.
Because flowers can ship, store and sell with their stems at harvest length, there is a reduction in product loss, waste management, equipment maintenance, production space and handling. It also reduces stress and mechanical damage on the flower, limiting the chance for pathogens to be introduced. The product works best with flowers that are stored dry for less than two weeks.
What is FloraLife® Express Universal 300?
FloraLife® Express Universal 300 is an insurance policy that continued care happens at the consumer level. It is a unique and innovative flower food solution that allows fresh cut flowers and foliage to stay fully hydrated and fed without having to recut the stem before putting in the solution.
Developed for an enhanced consumer experience, this premium product encourages the flowers to properly start opening, showing vibrant colours, and promoting uptake for hydration and nutrition to help keep stems clear and free flowing for maximum enjoyment.