The #FillTheDistanceWithBeauty campaign launches today, 7 September 2021! Download and share all the campaign materials now, for your florists to use on their own communication channels. Assets are made available via Florint in 10 different languages!

Until a Covid-19 vaccine is developed, we will need to keep complying with social distancing rules. But rather than letting it divide us, let’s encourage people to fill this distance with floral beauty…


The set of #FillTheDistanceWithBeauty campaign materials includes professional banners, posters and video animations in all 10 languages!

Take a sneak peek:

Fill the distance with beauty

This new international campaign positions the distance as something that can actually bring us closer together. We encourage consumers to fill the emotional gap between loved ones with beauty, by gifting flowers and plants.

Let’s inspire one another to make the world more beautiful during these challenging times!

Campaign Assets

All posters, images and video animations are now available for you and your florists to use in your own social media and sales channels. The campaign features a variety of seasonal flowers and plants in beautiful visual materials.

Visit the German, French or Dutch-language website of the Flower Council to download the campaign materials in the language that best suits you:

Let’s go viral together!

When you share the assets or posts, please use these hashtags to boost the message and reach as many people as possible:

NL – Vul de afstand met schoonheid

FR – Et la distance se fait plus belle

DU – Fülle den Abstand mit Schönem

UK – Fill the distance with beauty

Other 6 languages:

Danish  : Fyld afstanden med skønhed
Italian: Colma la distanza con la bellezza
Polish: Wypełnij tę odległość pięknem
Russian: Заполните расстояние красотой
Spanish : Llena de belleza la distancia
Swedish:  Fyll avståndet med skönhet