What are the fundamental steps to becoming a professional florist? Can you name them all..? In our booklet ‘Learn the 7 Secrets of World-class Florists‘, we try to do exactly this. We explain all the crucial topics, divided into 7 […]
Summer is around the corner, and it will most likely be another record-breaking one. On those blazing hot summer days, you are doing everything possible to stay cool, aren’t you? Well, flowers require the same! When the heat rises, flowers will – […]
Today’s consumers are yelling for flowers to last. Moreover, some of the flower retail outlets have caught on to this…
The floristry sector needs change all around, to be able to confront the novel challenges of tomorrow. One of the fundamental pillars of this change is the need for industry and florist schools to address the problems facing floristry -and work together, hand-in-hand, to increase the standard.