Book tip: a Code of Practice for (starting) florists
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Book tip: a Code of Practice for (starting) florists

What are the fundamental steps to becoming a professional florist? Can you name them all..? In our booklet ‘Learn the 7 Secrets of World-class Florists‘, we try to do exactly this. We explain all the crucial topics, divided into 7 […]

Floral care and handling is all about keeping cool!
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Floral care and handling is all about keeping cool!

Summer is around the corner, and it will most likely be another record-breaking one. On those blazing hot summer days, you are doing everything possible to stay cool, aren’t you? Well, flowers require the same! When the heat rises, flowers will – […]

The European Summit on Education in Floristry
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The European Summit on Education in Floristry

The floristry sector needs change all around, to be able to confront the novel challenges of tomorrow. One of the fundamental pillars of this change is the need for industry and florist schools to address the problems facing floristry -and work together, hand-in-hand, to increase the standard.