Dutch florist association VBW turns 100, awarded the title ‘Royal’

Dutch florist association VBW turns 100, awarded the title ‘Royal’

VBW, the branch organisation for florists in The Netherlands, turned 100 years old this week: an impressive milestone. During its professional floristry event ‘Floral(l) Inspiration’, the association was awarded the right to officially refer to itself as ‘Royal VBW’ by the mayor of its hometown Ede.

100 years of florist representation

The VBW was founded on June 1, 1920. In the past 100 years, the industry and VBW have undergone enormous development. But one thing has stayed consistent over all those years: an unbridled commitment at VBW to represent the florist as well as possible. The team works very hard to actively contribute to the development of its members, as well as the flower industry as a whole.

The florist: giving colour to your life

VBW is incredibly proud to receive the Royal predicate. Director Marco Maasse: “It is thanks to the loyal support of our members that the Royal VBW title has been awarded. We want to celebrate this with them. So, around September 9, all members will receive a special gift box…”

Marco continues: “The awarding of the ‘Royal’ honorific will also form the starting point for several fun activities, such as a floral foam challenge and industry promotion. We will start sharing more detailed information about this soon.”

New VBW logo revealed

Thanks to the regal recognition, VBW will from now on be called ‘Koninklijke Vereniging Bloemist-Winkeliers’ (Royal VBW). The association revealed its updated logo in the form of a large flower wall during the Floral(l) Inspiration event on September 8.

The updated Royal VBW logo.

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