Made with renewable, natural coir (coconut husk fibre) and a compostable binder, OASIS® TerraBrick™ Floral Media has been certified OK compost HOME and OK compost INDUSTRIAL. That means it is possible to recycle the product in your own garden’s compost […]
Dutch florist association VBW turns 100, awarded the title ‘Royal’
100 years of florist representation The VBW was founded on June 1, 1920. In the past 100 years, the industry and VBW have undergone enormous development. But one thing has stayed consistent over all those years: an unbridled commitment at […]
Flower Workshops: can they add value for you..?
Some clever florist entrepreneurs have found success in organising flower classes and workshops. They use them to attract new types of customers, and increase turnover and cash flow. Do workshops or flower classes suit you, maybe? We explain some of […]
Inspiration for florists: adding value to designs with OASIS® AQUA Colour Spray
Using OASIS® AQUA Colour Spray on vases and floral foam: As you can see here, the OASIS® Aqua Colour sprays can help you add amazing highlights to your arrangement work. Young German florist talent Tino Hoogterp applies the sprays in two […]
FloriWorld, a futuristic experience centre for floriculture, reopens its doors in Aalsmeer
What does FloriWorld offer FloriWorld is a relatively new flower-themed attraction in the Netherlands, located right at the famous Aalsmeer Flower Auction. The indoor attraction park teaches people of all ages about the industry and flower auctions, in a unique, […]
New trend: pocket bouquets and cufflinks for weddings and parties
Linda Nielsen – florist and creative trendsetter – has long thought that the traditional corsages were a little too tame for weddings and festive occasions. Instead, a pocket bouquet provides more balance, especially alongside the bridal bouquet. Plus, the pocket […]
Inspiration for florists: Baby Showers, Birthdays & Kids Parties
A flower theme works incredibly well for any outdoor celebration. Spring and summer are the optimal seasons for it, of course. However, these aren’t the only moment of the year to celebrate with a flower party… Cleverly combine seasonal blooms […]
Inspiration for professional florists: the Bohemian Wedding
From mid-Spring through early Autumn is generally the wedding season. And with most societies slowly opening up again, Summer will bring renewed attention to (previously postponed) marriages. Romantic outdoor wedding ceremonies, in particular, will likely be popular! In line with […]
Inspiration for professional florists: Mother’s Day themes
Mother’s Day is around the corner..! Orders will skyrocket as we approach this crucial day, so it is important that florist entrepreneurs plan ahead well. Stock the products you will need early, and think carefully about the arrangements you will […]