AIPH will organise an industry-wide 3D virtual conference this autumn, to encourage the recovery of the ornamentals sector

AIPH will organise an industry-wide 3D virtual conference this autumn, to encourage the recovery of the ornamentals sector

‘Recovery from Crisis – the future for Ornamentals’ is the title of a major online conference, which will be organised by the International Association of Horticultural Producers in association with FloraCulture International. Growers, breeders, traders, retailers, manufacturers, associations, and media are invited to participate in this first global online symposium for the ornamental horticulture industry. Because of the importance of the topic, Florint is a supporting partner of the event.

To be held live on 15 September 2020, the conference will start at 08:00 Central European Summer Time (CEST). The conference will be a 3D Virtual Event using the most advanced 3D technology in the world. It can be accessed from any device, and all you need to attend is a good internet connection.

Recovering from the Coronavirus pandemic is the focus for every business in the ornamental horticulture industry, so AIPH is bringing together leading global experts to provide their ideas and guidance for the future.


Sessions & topics:

The conference will address the shared issue of crisis management with speakers on handling crisis, business and investment implications, the impact on future mergers and acquisitions and understanding the impact on the end consumer.

Afterwards, the focus will move to the cut flowers industry with views from major supermarket retailers, florists, traders, online sales companies, and flower auction markets. The President of Florint, Simon Ogrizek, will be speaking on behalf of professional florists.

A panel of grower representatives from key producing countries will debate the impact of the pandemic on the sector and what needs to happen to create a more resilient supply chain.

The third session will focus on plants and trees, with further discussion from leading growers, retailers, and breeders on how to take the sector forwards. The conference will close with an international panel to debate ways of stimulating market demand and how to grow out of the crisis into a brighter future.

Other confirmed speakers include:

  • Dr Charlie Hall, Ellison Chair in International Floriculture, Texas A&M University, USA
  • Carin van Huet, Director of Food & Agribusiness, Rabobank, the Netherlands
  • Frank de Hek, Partner at Oaklins, the Netherlands
  • Steven van Schilfgaarde, CEO Royal FloraHolland, the Netherlands
  • Craig Musson, Managing Director, WAFEX, Australia
  • Michiel de Haan, CEO, Royal Lemkes, the Netherlands
  • Jan-Dieter Bruns, Managing Director, Bruns-Pflanzen Germany

A virtual 3D conference:

Delegates will be able to create their own 3D avatars and identify and speak with other attendees. They will be able to participate and ask questions, just like you would at a physical conference. Sponsors and exhibitors can also reach participants, advertise, show videos and meet up at virtual booths.

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AIPH Secretary General, Tim Briercliffe, comments, “As we are unable to organise a physical congress this year we are delighted to have identified this online solution that will enable us to run a major international conference. With this virtual environment, it is still easy to attend for anyone in this industry, wherever they are in the world. This platform is an excellent opportunity to bring the industry together and to map out our course for the future”.

The fee to attend is 75 GBP (including VAT), but there is an early-bird fee of only 55 GBP available until 20 July. For more details about the technology, speakers and programme and to book your place, visit

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