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The New Dutch Florist Champion goes by the name of… Hanneke Frankema!



‘Florall Inspiration’, the number one inspiration event for professional florists in The Netherlands, took place this week. The impressive show featured no less than three professional competitions: the finals of the Dutch Championships, the VBW Flower Cup 2018 and the first edition of the VBW Student Cup. The cherry on the cake: a demonstration by World Champion in Floral Design Alex Choi!



The Dutch National Florist Championships

11 finalists competed for the national title, making 5 different arrangements in the process: a hanging object, room decoration, car decoration, bouquet and flower collar. It made for an exciting tourney that, in the end, was won by veteran florist Hanneke Frankema. She may now call herself the Dutch Florist Champion for the next 4 years, and represent the Netherlands at the ‘Europa Cup’ European Championships in 2020 in Poland!

Tom Siebers finished in second place, while Geertje Stienstra came third. The photos from the event are well worth seeing: you can click here for all the beautiful floristry.

VBW Flower Cup

Alongside the national championship, the annual trade competition ‘VBW Flower Cup’ took place. A whopping 77 florists took part this year. Their assignment was to design a bouquet utilizing the ‘Oasis Black Ideal sphere 20cm’, made available by sponsor Smithers-Oasis, in an innovative manner. Winner of the VBW Flowercup 2018 was Lotte Stegeman (De Pronkkamer in Twello). She left behind Lucinda den Adel (winner in 2017) and Jonneke Hoste.


VBW Student Cup

For the first time ever, the VBW Student Cup took place during Florall Inspiration. More than 110 students from various regional trade schools competed for the cup. They were given the surprise assignment to make a table decoration on an ‘Oasis Table deco Midi’ foam foundation, using the Red Naomi! roses from Aleia Roses. Marilene van den Broek triumphed here.

The Dutch florist association VBW, a valued member of Florint, organizes Florall Inspiration and the national florist championships every few years.
The photos accompanying this article come courtesy of Ron de Vries floral photography.


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