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The Flower of the Month


In April, we mark Easter and the arrival of new life: the perfect occasion for a colourful flower. With its cheerful appearance, the gerbera is the ideal candidate to make celebrations extra special this month. Consumers can read all about this versatile flower on the Flower Council’s consumer sites, which you can find below. Introduce your customers to the gerbera!


English: http://Funnyhowflowersdothat.co.uk/
Dutch: http://www.mooiwatbloemendoen.nl/
French: http://www.lajoiedesfleurs.fr/
German: http://www.tollwasblumenmachen.de/


Photo: Gerbera varieties!


The gerbera is an unscented flower which is part of the Asteraceae family. It originates from South Africa, Asia, South America and Tasmania. Some 900 million gerberas a year are produced in the Netherlands with 600 different varieties of colour, shape and size. She’s a very popular lady!

Colours and shapes

If you think of gerberas, you think of colour! The gerbera’s basic colours are white, red, yellow, pink, purple, orange and green. The flower is also available bicoloured, multi-coloured, and in various colours derived from basic primary colours. The flower’s beautiful heart can be black or green. In other words: there’s plenty of choice when it comes to colour! The shape is always cheerful: single and double flowered, pom-pom and spider shapes. Have you noticed that when a child draws a flower, it’s always in the shape of a gerbera?

Care tips for consumers

These care tips will enable you to enjoy your flowers for even longer:
• Trim the stem diagonally with a sharp knife.
• Use a clean (glass) vase and fill it with approx. 7 cm of tap water at room temperature. Use cut flower food for a mixed bouquet.
• Ensure the right ambient temperature (max. 20 °C).
• Do not place gerberas in a draught, in full sun or near central heating.
• Regularly top the vase up with tap water.


The gerbera has no specific symbolic meaning, but why should that matter? With its colourful and sunny appearance it instantly makes your home a cheerful and welcoming place, which is what matters. Its presence means: you make everything more beautiful!

Bouquet recipe with Gerbera

What’s your favourite colour? And your second favourite? And your third favourite? When you make a bouquet with gerberas, you don’t have to choose. Yellow, pink, red, purple, white, orange: there is a matching colour or shape for every occasion. Get the most beautiful varieties from your florist and combine them with lilacs, bouvardia, alchemilla, statice and green trick. That’s guaranteed to give you both a colourful bouquet and happy faces.
What you need:
• Tulip
• Hyacinth
• Narcissus
• Viburnum
• Briza media (grass)

More about the Gerbera…

Consumers can also find special DIY craft projects involving the cheerful gerbera at Funnyhowflowersdothat.co.uk. Got a wedding, birthday or other celebration coming up? Then how why not get crazy with gerbera confetti..?

Inspiration and information

Inspiring images of every flower in the Flower Agenda have been produced in line with the Horticulture Sector Trends 2017. These trends are a translation of what our consumers are interested in at the moment and are specifically aimed at the horticulture sector, for use both indoors and outdoors.


What is the Flower Agenda?

The Flower Agenda features fifteen flowers sorted by seasonal availability. The agenda tells consumers the story of the flower and offers inspiration along with beautiful images, with all the content formatted so that it can be easily shared via social media. Florists can, in turn, benefit from the added attention which the highlighted flowers receive from consumers. The Agenda is widely distributed and can be found by consumers on the websites mentioned at the top of this article.

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