Aiming for a rebirth of the European Master in Floral Design program (EMFD, see below for an explanation), Florint together with Flornet and our other partner organizations* applied for a new partnership grant from the Leonardo da Vinci fund in 2011 – which was granted, after some initial hurdles.
In June of 2012 it was decided by the group of partners that the program should be designed for the Bachelor’s Degree (BA) and the Associate Degree (AD) level (NQF-level 5 and 6, rather than the earlier envisioned vocational ‘master’ diploma which would roughly equate to level 4). Floristry education at that level does not yet exist in most European countries, while we do perceive a clear need for it in the market. That hunch was corroborated by the research findings of Twente University student Danielle Eikenaar, who wrote her thesis about the future prospects of the EMFD program.
The working title of ‘European Master in Floral Design’ thereby became increasingly problematic, however, as the study would thus not be at the (vocational nor academic) Master’s level – predictably leading to much confusion. The project partners therefore decided to officially adopt the title of AD / BA in Floral Design for the program from then on.
Intense discussions followed about the details of the professional profile that would form the basis for the educational curriculum: it should have relevance to the labour market, but also cohere with existing floristry vocational education – to ensure an adequate influx of students. Differences between the existing national vocational education systems, as well as diverging opinions on the importance of “competence-oriented learning”, complicated the matter. Agreement was reached in the end, however, and the professiona Associate / Bachelor’s Degree in Floral Design successfully completed – with valuable input from the competence studies department of Wageningen University (The Netherlands).
It is now mainly up to the educational institutes to start developing the AD/BA program and/or study modules appropriate to it, based on the jointly developed models. In an attempt to help facilitate this step Florint and Flornet have submitted a follow-up proposal to the Leonardo da Vinci fund, which was unfortunately not granted as it didn’t fit well within the subsidy scheme. A revised proposal will likely be submitted for a different scheme, during the next round of the Da Vinci applications – in spring of 2015.
* Partners in this project are: