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Celebrate the love botanic: Waterdrinker’s Our World of Plants

As of November 1, leading Dutch plant wholesaler Waterdrinker will once again kick off ‘Our World of Plants’: a spectacular week-long celebration of all things botanic. You too are cordially invited!


Waterdrinker our world of plants

Photo: Waterdrinker


This year, the entire Waterdrinker Cash & Carry in Aalsmeer will be transformed into a green festival area with inspiring presentations, innovative concepts and, of course, the magnificent products which visitors have come to expect. And this year’s theme, Botanic Awe – conjuring up an overwhelming feeling of reverence and admiration in the face of the great, the powerful and the sublime – could not be more fitting!

Two main areas

The Waterdrinker stand shall feature two portions, a house and a concept shop. The house shall feature several rooms, all of which have been treated to an extreme make-over with plants and flowers. Much of what is seen here shall also be contained in the second edition of the Green Gallery magazine, which Bloemenbureau Holland (the Flower Council of Holland) will be publishing a few weeks later, so that visitors to the stand will be able to enjoy an exclusive preview of the issue.

waterdrinker OWoP

In the concept store, visitors will be treated to demonstrations of how the concepts presented in the house can be translated in commercial terms – but of course in an entirely new and refreshing way, with surprising features, such as a barista and a traditional barber…

Details of Our World of Plants

For this year’s edition of Our World of Plants (OWoP), the entire Cash & Carry will be transformed into one big festival area, providing a lovely showcase for growers to display their products. Sixty Danish growers from Floradania will also be at the OWoP, with an exciting presentation in their own 250-square-metre area. The garden centre concepts for which Waterdrinker is so well-known shall this year have their own section – directly accessible from both Cash & Carry and the FloraHolland Trade Fair.

OWoP is the international trade fair for decorative plant cultivators, where both product and concept innovation are writ large. In the first week of November, more than ten thousand visitors are expected at our stand. International specialist dealers know that the Waterdrinker stand is truly the place to be, for both inspiration and networking. Waterdrinker is increasingly in demand when it comes to launching new cooperative projects, such as the Jurema Action Plant (a riding plant) and the Plant Cinema from previous editions. This time, a singing plant is to be unveiled!

Florint extends a cordial invitation to you to visit Waterdrinker and Our World of Plants in the week from 1 to 6 November 2015 – all the more so if you happen to be in the area already, due to attending our Members’ Congress 2015 for example!


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