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Florint represents more than 100.000 florists
in Europe and beyond.

Smithers-Oasis main sponsor of Florint’s European Competitions

“Supporting the industry” is a slogan that is appropriate for the activities of International Florist Organisation, FLORINT, as well as Smithers-Oasis (OASIS® Floral Products & Floralife® Postharvest Products). FLORINT does this by supporting the national florist organizations in achieving their goals, as well as by organizing international projects and events, like the European competitions in floral design. Smithers-Oasis does this by providing solution-based products, education, design techniques and inspiration for florists and floral designers. Also, many of the European competitions in the past have been sponsored by Smithers-Oasis.

October 2009, at the Hortifair in Amsterdam, both parties signed a 5-year agreement regarding sponsorship of all European competitions, underlining the continuation of Smithers-Oasis’ support of the industry through long-standing partnerships.

In the picture:
• Mrs. Robin Kilbride, President & COO Smithers-Oasis Company
• Mr. Toine Zwitserlood,general secretary FLORINT
• Mr. Mark Ward,board member FLORINT
• Mr. Stephen Short, Managing Director Smithers-Oasis U.K.
• Mr. Chris Martens, Managing Director Smithers-Oasis Belgium

During this 5-year period, from 2009 through 2014, Smithers-Oasis will be the main sponsor of all European competitions held during these years; Eurofleurs, EuroSkills, as well as Europa Cup. Smithers-Oasis will be the sole / exclusive partner and sponsor in the following specific fields of the business:  floral foam and related products (OASIS® brand Floral Products) and flower care products (OASIS® and Floralife® Postharvest Products).   

Since 1954, when V.L. Smithers revolutionized the floral industry with the creation of water-absorbing foam for florists, Smithers-Oasis has grown into a leading global manufacturer and marketer of floral foam, floral accessory products, cellular growing media, and postharvest products. Today, OASIS® is the most recognized and trusted brand in the floral industry.  Its network of facilities around the world enables Smithers-Oasis to provide products and services to the local market – reflecting cultural preferences and traditions. The distribution partners, consisting of wholesalers and distributors, ensure that florists and growers worldwide can rely on OASIS® branded products to create their designs and grow their businesses. For over 70 years, Floralife Inc. has provided a complete line of postharvest flower care products for the floral industry.  Floralife was the first to produce a high-quality, clear solution flower food for cut flowers.  In 1938, the company developed the first “Crystal  Clear” fresh flower food, and was the first to bring water-specific fresh flower foods to market.