Flowers remain a popular Valentine's gift

 

When it comes to popular gifts for Valentine's Day, flowers stably occupy the second spot on the list. Moreover, the vast majority of those flowers is still purchased at the florist.

Right before Valentine's the Dutch Horticulture Productboard issued a somewhat alarming statement that only 19% of the people celebrating Valentine's Day where planning to buy flowers. In the end, it didn't turn out to be that bad: 30% actually did buy some flowers. It was the Valentine's card however, at 50%, that remained the most popular gift by far.

It is the mixed bouquet that is the most favored for Valentine's in The Netherlands, with an approximate 40% of the 'flower-givers' opting for such an arrangement. In England, Germany and France, it is the bouquet of roses that remains the most popular. Giving just one single rose has become less frequent overall, while red remains the predominant color everywhere.

Consumers primarily purchased their flowers at florists: about 75% of the Dutch public indicated they preferred to obtain their Valentine's bouquet there. The supermarket comes in at a second place, although its share in the Valentine's sales is slowly increasing. Garden Centre's too, lastly, are experiencing a minor increase in their flower sales for Valentine's Day.

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