Smithers-Oasis Launches Newly Enhanced OASIS® Floral Foam – Improved by Floralife® Research
Smithers-Oasis, the company that revolutionized floral design with the invention of water-absorbing floral foam more than 50 years ago, announces the launch of a newly enhanced floral foam: OASIS® Floral Foam Powered by Floralife® Research.
Floralife is the world leader in post-harvest flower care, having invented fresh flower food more than 70 years ago. Through combined research efforts, Smithers-Oasis and Floralife created the improved OASIS® Floral Foam Powered by Floralife® Research. It has the same formula, quality and consistency of the company’s leading floral foam – with added benefits. It is the only floral foam in the world currently proven in laboratory tests to keep foliage green and more vibrant, enhancing the appearance of floral arrangements over a longer period of time.
The newly enhanced floral foam will be used for all of the company’s branded floral foam bricks and floral foam articles, including its most popular shapes for wedding and sympathy designs. “This new formulation, a result of our partnership with Floralife, will help florists achieve their goal of providing the highest customer satisfaction possible,” said Chris Martens, Smithers-Oasis Belgium, Managing Director.
Smithers-Oasis acquired Floralife, the flower care and handling experts, in January 2007. Since then, research and development teams have merged, enabling Smithers-Oasis to accelerate product advances. “Combining the technology and knowledge held by both Smithers-Oasis and Floralife has allowed us to once again support the industry with innovative product development,” said Robin Kilbride, Smithers-Oasis President. “The OASIS® Floral Foam products that have been trusted by more florists worldwide than any other, have been improved to significantly enhance foliage vibrancy and flower freshness. No other floral foam on the market can provide florists with these qualities,” Kilbride said. “The partnership with Floralife has enabled us to embrace the sharing of best practices of both companies,” she said. “We look forward to introducing additional exciting products in the future.”
According to Jim Daly, Vice President for Floralife, the flower life and freshness of arrangements is important to both florists and consumers. “OASIS® Floral Foam Powered by Floralife® Research will provide exceptional value through the enhanced appearance of flowers over a longer period of time, creating a better experience for both florist and consumer,” Daly said. “We are confident florists will embrace the benefits of enhanced OASIS® Floral Foam Powered by Floralife® Research.”
Smithers-Oasis, established in 1954 in Kent, Ohio is the world’s leading manufacturer and marketer of floral foam products for fresh, silk and dried flowers; floral foam shapes, bouquet holders, bouquet collars and wedding accessory items; adhesives, tapes, glues, decorative wires and other specialty products to florists worldwide. Additionally, Floralife invented fresh flower food more than 70 years ago, revolutionizing the post-harvest industry by maximizing flower life. Floralife, the care and handling experts, aid in the success of florists on a daily basis.
