Competitions: innovation and promotion
It is not just coincidence that many crafts have competitions in craftsmanship on regional, national and international level. Competitions are a breeding place for innovations as people are challenged to explore new techniques, styles, use of material and such. And innovation is of utmost importance for the survival of businesses. Competitions also are an important means to promote the craft or the branch to the general public as well as to youngsters orientating themselves for their professional future.
Since the founding of Florint in 1956 much efforts were put into the organisation of a European Competition for florists. This resulted in a four-yearly top-event, the European Cup. The last European Cups were organised in 2007 in Velenje (Slovenia) and in 2003 in Salamanca (Spain). The Europa Cup certainly is a highlight in the field of floristry, an event of which has been said that it even surpasses the Interflora worldcup as to the level of floristry.
Just like the Europa Cup also two-yearly Eurofleurs competition for young florists has become a contest which attracts much interest from many European countries. The first Young European Florist Competition took place in Great Britain in January 1998. This first “Eurofleurs” competition was a real success for a start. Via the issues in Germany, Italy, Hungary, the Netherla
nds and Belgium the Eurofleurs has developed into a real European Cup for young florists. The next issue of this event is going to take place in Great Britain in July 2010. The concept of combination with the event Tatton Park Flower Show promises a real spectacle.
More about the Europa Cup:
click
More about Eurofleurs: click
