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Member news

Industry News

Crowd-pleasing #FavouriteFlower Boys return to northwest Europe

Monday, September 7th, 2015

On 5 October 2015, the Flower Council of Holland relaunches its wildly popular #Favouriteflower publicity blitz in the UK, France, Germany and The Netherlands, with a revamped trio of floral hunks at the helm. The eye-catching campaign aims to communicate that giving or receiving of a favourite flower is much more valuable than just any arbitrary bunch of flowers.


IFTF World of Flowers: for the florist of the future!

Monday, August 24th, 2015

‘IFTF World of Flowers’: a unique three-day event for florists will take place under that name at the IFTF floriculture trade fair in The Netherlands (4-6 November). With its eyes set firmly on the future, World of Flowers will erect the ‘Flower Shop of Tomorrow’. Within that framework, solutions will be brought up for various issues which florists find themselves confronted with – now as well as in the near future. The event is being organized by International Florist Organisation Florint, Green Team Consultancy+ and IFTF.


Increased Mother’s Day sales at the florist this year!

Tuesday, August 18th, 2015

European florists have achieved significantly higher sales during Mother’s Day this year, compared to in 2014. This is one of the main findings of a recent ‘Florist Panel’ survey among florists in the Netherlands, Germany and France.       The most commonly mentioned reasons for the sales increase are that the average spending per […]


The European Summit on Education in Floristry: November 5!

Monday, August 3rd, 2015

There are huge problems when it comes to education in floristry throughout Europe. Industry and education have seemed to wander in different directions: there is a vast gap between what is needed from an industry perspective and what is taught at an educational level. Moreover, the floristry education systems among European countries differ too much. And the number of students going into floristry keeps declining, meanwhile! Florint, together with our partner organization Flornet, wants to put a stop to these negative trends…


Interview: The Green Gallery, the Flower Council, and the future of flower promotion…

Wednesday, July 15th, 2015

By coming up with cutting-edge promotional campaigns that catch the consumer’s eye, the Flower Council of Holland consistently manages to achieve a lot with relatively limited means. Their latest project is ‘the Green Gallery’: a gorgeous online magazine that highlights how flowers are a muse for artists of all kinds. Intrigued by the publication, we set out to meet the brain behind it – and ask him some provocative questions!


Cut flowers out, plants in, as U.S. flower sector trembles…

Sunday, July 12th, 2015

Momentous changes are affecting the flower trade in the United States: flower imports keep falling and flower shops are closing down, as more and more consumers choose ornamental plants over cut flowers.


Petunia ‘NightSky’ wins the Fleurostar Award 2015 for Selecta Klemm

Friday, June 19th, 2015

Fleuroselect has just announced that the FleuroStar Award 2015/16 goes to Petunia cultivars NightSky, from Selecta Klemm. Of the 4 contending varieties, NightSky was deemed to be the plant with the biggest ‘wow-factor’ by the professional jury.


Why the British prefer their flowers local again… and you may (soon) too.

Thursday, June 18th, 2015

This week is British Flowers Week, in Great Britain. That may seem like a barely relevant statement in itself, but the underlying issue is important: consumers in Western countries are demanding locally, sustainably sourced goods more and more often, and entrepreneurial florists are taking note!


Alex Choi from Korea triumphs in a sparkling World Cup!

Sunday, June 14th, 2015

The intense spectacle has come to an end. And among the rubble of shattered dreams and trampled stems and petals, only exhausted floral designer stands victorious – his right arm to the sky, proudly holding up a colossal size World Cup trophy: ladies and gentlemen, Alex Choi!


49 breeders open their doors today, to an increasingly global public

Tuesday, June 9th, 2015

The FlowerTrials started off as a small event eleven years ago, with a handful of breeding companies in The Netherlands and Germany opening their doors to a primarily local public. Today, with close to 50 breeders in three prominent floriculture regions doing so and ever more international visitors coming over for the occasion, it is clear that the Trials have become a marked event for the floriculture sector.


Member News

A florist’s greatest fear: brown spots caused by botrytis

Friday, October 2nd, 2015

We all come across them sometimes, flowers that start to show brown spots. Sometimes the complete bud even drops from the stem. The spots start as a very tiny white grain. At that stage the fungus that causes this, Botrytis, is not yet destroying the appearance of your bouquet, but it can develop into an ugly brown, rotten spot in just a few days. The good news is: you can prevent this!


Florismart launches new site & real-time flower buying platform

Monday, September 21st, 2015

Florint member Florismart, the first ever online flower market, has launched a brand new website and flower buying platform. The company is rapidly growing, and therefore needs to keep moving forward. The next step in that process was creating a new website that suits the brand Florismart, and a platform, which has infinitely more comparing tools to help customers find the best products, and the best prices.


British and French buy more flowers online; Dutch lag behind

Sunday, September 20th, 2015

The Market & Information Department of Dutch flower auction cooperative FloraHolland conducted a survey on the online flower-buying behaviour of consumers in the United Kingdom, Germany, the Netherlands and France. They found that the British and French consumers are most familiar with purchasing flowers online. Much more so than the Germans and, particularly, the Dutch. […]


Living proof: plants reduce harmful compounds in the air by 50%!

Saturday, September 5th, 2015

We regularly spend more than 90% of our time inside, and the air we breathe during this time may be 5 to 10 times more polluted than the air outside. Research carried out by climate architect Marius Ballieux, supported by Waterdrinker Aalsmeer and Nieuwkoop Europe, shows that plants filter out many of the harmful volatile organic compounds (VOCs) in the air. This is, of course, great for our health, plus it proves that plants can partially take over the function of ventilation systems!


Florint proudly welcomes Florismart to the fold..!

Tuesday, August 25th, 2015

Innovative online flower purchase platform Florismart has just signed up as an official partner of International Florist Organisation. The young company shares Florint’s vision of further professionalization of the flower sector and will be working with us to help make florists even more future-proof!


Did you know all of this about Hydrangeas?

Monday, August 17th, 2015

Is the Hydrangea one of your favourite flowers? We’ll bet you’re not the only one who likes this flower, with its amazing variety of shapes and colors! And as you probably know, Hydrangeas are very rewarding flowers, if you treat them right..!


November brings Florint’s special 2015 Member’s Congress: save the date!

Friday, August 7th, 2015

Has it really been a year already..? It seems hard to believe, although tremendous developments have certainly been set in motion since our fruitful Member’s Congress of 2014. Florint wants to raise the bar even higher with the 2015 edition, however: the first week of November will be nothing short of unmissable, as we organize for you the first ‘International Flower Summit..’!


Announcement: Judges Certification seminar for prospective judges!

Tuesday, August 4th, 2015

Florists looking to deepen their understanding of the intricacies of floral art by becoming certified floral design judges, take note: Florint will be organizing a seminar on our Judges Certification system from November 6-8, which will be the ideal preparation for the official national assessment procedure for candidate judges.


Judges’ Certification bears fruit: 12 Dutch florists receive their hard-earned diplomas!

Saturday, July 25th, 2015

For the very first time, 12 Dutch florists have officially been accredited as ‘National Certified Judge in Floral Design’! It was the end result of a week of taxing exams, following an intense ‘JudgCert’ training program, in which the candidates were put to the test quite literally.


The Europa Cup 2016: Ciao Genoa!

Thursday, June 25th, 2015

Coming on the back of a wonderful Interflora World Cup in Berlin, Florint now takes centre stage in order to organize the spectacular European Floristry Championship 2016. Our highly anticipated ‘Europa Cup for Florists’ will be taking place in Genoa, Italy, and feature many of the absolute best floral arrangers in the world… Don’t miss it!

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