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Industry News

Outstanding? Maybe even historic..? The Europa Cup 2016 in Genoa was certainly a remarkable success!

Saturday, April 16th, 2016

Wow! The Florint Europa Cup 2016 was held at the vast Magazzini del Cotone event centre in the harbour of historic Genoa this weekend. And anybody who wasn’t there, will wish he had been. It was without a doubt the most ambitious European Floristry Championship ever envisioned. And, looking back on it, among the most […]


Green is the new Green: return of the Green Gallery magazine

Friday, November 27th, 2015

The second issue of online magazine The Green Gallery is here! The magazine celebrates nature in an elaborate, sensual and contemporary way, this time featuring plants. The aim is to show readers the beauty of nature through inspiring and artistic content. The Green Gallery is available in Dutch, French, German and English.


Flower and plant exports from The Netherlands up 3%, to €4.7bn

Sunday, November 22nd, 2015

2015 has been a good year for Dutch flower exports so far. Up to November a 3% increase in value has been realized, compared to the same 10-month period last year. Total flora export value has thereby reached 4.7 billion. Cut flower exports, in particular, are on the rise!         In a […]


Europa Cup 2016: the official regulations and website are here!

Wednesday, November 4th, 2015

The official competition regulations that will be in use during the ‘Europa Cup’ European Floristry Championship 2016 in Genoa, Italy, have been finalized! They are hereby made available to all the Europa Cup participants, as well as the championship’s judges and other involved parties. Furthermore, the official Europa Cup 2016 website has been launched as well: have a look!


Latin America’s best florists in action at America Cup Proflora!

Wednesday, October 14th, 2015

The newly launched ‘America Cup Proflora’ will take place during the upcoming Proflora Trade Fair (Oct. 28-30) in Bogota, Colombia. Florint is actively involved in organizing the competition – our first ever outside of Europe – together with Asocolflores (The Association of Colombian Flower Exporters) and the Iberoamerican Floral Art School – Escuela Iberoamericana de […]


Crowd-pleasing #FavouriteFlower Boys return to northwest Europe

Monday, September 7th, 2015

On 5 October 2015, the Flower Council of Holland relaunches its wildly popular #Favouriteflower publicity blitz in the UK, France, Germany and The Netherlands, with a revamped trio of floral hunks at the helm. The eye-catching campaign aims to communicate that giving or receiving of a favourite flower is much more valuable than just any arbitrary bunch of flowers.


IFTF World of Flowers: for the florist of the future!

Monday, August 24th, 2015

‘IFTF World of Flowers’: a unique three-day event for florists will take place under that name at the IFTF floriculture trade fair in The Netherlands (4-6 November). With its eyes set firmly on the future, World of Flowers will erect the ‘Flower Shop of Tomorrow’. Within that framework, solutions will be brought up for various issues which florists find themselves confronted with – now as well as in the near future. The event is being organized by International Florist Organisation Florint, Green Team Consultancy+ and IFTF.


Increased Mother’s Day sales at the florist this year!

Tuesday, August 18th, 2015

European florists have achieved significantly higher sales during Mother’s Day this year, compared to in 2014. This is one of the main findings of a recent ‘Florist Panel’ survey among florists in the Netherlands, Germany and France.       The most commonly mentioned reasons for the sales increase are that the average spending per […]


The European Summit on Education in Floristry: November 5!

Monday, August 3rd, 2015

The floristry sector needs change all around, to be able to confront the novel challenges of tomorrow. One of the fundamental pillars of this change is the need for industry and florist schools to address the problems facing floristry -and work together, hand-in-hand, to increase the standard.


Interview: The Green Gallery, the Flower Council, and the future of flower promotion…

Wednesday, July 15th, 2015

By coming up with cutting-edge promotional campaigns that catch the consumer’s eye, the Flower Council of Holland consistently manages to achieve a lot with relatively limited means. Their latest project is ‘the Green Gallery’: a gorgeous online magazine that highlights how flowers are a muse for artists of all kinds. Intrigued by the publication, we set out to meet the brain behind it – and ask him some provocative questions!


Member News

Judges Certification theory seminar in Moscow: March 23-25

Friday, February 26th, 2016

From March 23 to 25 of 2016, a basic seminar on the new Judges Certification system established by International Florist Organisation will be organized in Moscow, Russia. The introductory courses will focus on the basics of floral design judging, will be taught by highly experienced tutors, and will take place at the Starlight cash & […]


Will you be shadow judging the Europa Cup 2016 in Genoa..?

Friday, February 5th, 2016

Between April 3 and 10, there will be two Judges Certification courses organized around the Florint Europa Cup 2016 in Genoa, Italy. One is a theoretical seminar about the basics of floral design judging, for everybody interested in learning more about becoming a professional judge. The other is a follow-up practice seminar, where participants will […]


Merry Christmas 2015 from the Florint team!

Wednesday, December 23rd, 2015

Dear Friends,   As Christmas approaches and with only a few days left of 2015, it seems like a good time to reflect on what has been an incredible year for Florint…         Following on from the success of our Members’ Congress in Brussels last year, our event this year in Rotterdam […]


Change how you buy flowers, with this useful Grade Sheet!

Saturday, November 28th, 2015

Buying flowers has changed tremendously over the years. Where we used to get up early to go to the markets, we now buy the majority of our flowers online. This brings certain advantages, but it also raises questions as to how we can assess their quality. Florismart, innovative online flower buying platform and member of Florint, feels florists should have the possibility to judge flowers on their quality before they buy them. That is why they created a grade sheet to help you do so.


Congratulations to the new Dutch florist champion: Lily Beelen!

Wednesday, November 18th, 2015

Lily Beelen of flower shop Just Lily has triumphed in the VBW Flowercup 2015 – the annual professional florist championship in The Netherlands. She won the finals very convincingly by creating an inspired funeral bouquet. Marcel van der Haar, the winner of 2014, came in second.         Lily’s creation won with 90.5 […]


Florint’s 2015 Members’ Congress: quite a get-together!

Tuesday, November 17th, 2015

As we look back on – and slowly start to recover from – our hectic yet immensely stimulating 2015 Member’s Congress, three feelings dominate our reflections: accomplishment, gratitude, and a sense of optimism!     A feeling of accomplishment Let’s start with the results: the congress was a true experience. As was Florint’s vision, the […]


Next week: Florint’s spectacular Members’ Congress 2015!

Saturday, October 31st, 2015

November 5 to 7 brings International Florist Organisation Florint’s special Members’ Congress 2015: the first ever ‘International Flower Summit’, with representatives from nearly all of the leading sector associations present. Over the course of 3 days, we will together be addressing the crucial issues facing the industry…


Celebrate the love botanic: Waterdrinker’s Our World of Plants

Thursday, October 22nd, 2015

As of November 1, leading Dutch plant wholesaler Waterdrinker will once again kick off ‘Our World of Plants’: a spectacular week-long celebration of all things botanic!


A quarter million floristry fans on Facebook, are you kidding..?

Friday, October 16th, 2015

A momentous moment passed last week, though quietly: International Florist Organization’s Facebook community passed the landmark number of 250.000 fans! That so many florists and floral art supporters, from all over the world, would ever tune in to our ‘broadcasts’ is a notion we would have laughed at when we set out…       […]


Florists, want to voice your opinion via the Florists’ Panel?

Wednesday, October 14th, 2015

The Florists’ Panel is an online community; a place where florists can offer their view on topics that affect them. Currently, the Florists’ Panel covers the Netherlands, Germany, France and the U.K. and has some 500+ participating florists. They let their voices be heard by responding to short online surveys on a variety of floristry-related […]

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