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Industry News

IFTF World of Flowers: for the florist of the future!

Monday, August 24th, 2015

‘IFTF World of Flowers’: a unique three-day event for florists will take place under that name at the IFTF floriculture trade fair in The Netherlands (4-6 November). With its eyes set firmly on the future, World of Flowers will erect the ‘Flower Shop of Tomorrow’. Within that framework, solutions will be brought up for various issues which florists find themselves confronted with – now as well as in the near future. The event is being organized by International Florist Organisation Florint, Green Team Consultancy+ and IFTF.

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Increased Mother’s Day sales at the florist this year!

Tuesday, August 18th, 2015

European florists have achieved significantly higher sales during Mother’s Day this year, compared to in 2014. This is one of the main findings of a recent ‘Florist Panel’ survey among florists in the Netherlands, Germany and France.       The most commonly mentioned reasons for the sales increase are that the average spending per […]

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The European Summit on Education in Floristry: November 5!

Monday, August 3rd, 2015

There are huge problems when it comes to education in floristry throughout Europe. Industry and education have seemed to wander in different directions: there is a vast gap between what is needed from an industry perspective and what is taught at an educational level. Moreover, the floristry education systems among European countries differ too much. And the number of students going into floristry keeps declining, meanwhile! Florint, together with our partner organization Flornet, wants to put a stop to these negative trends…

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Interview: The Green Gallery, the Flower Council, and the future of flower promotion…

Wednesday, July 15th, 2015

By coming up with cutting-edge promotional campaigns that catch the consumer’s eye, the Flower Council of Holland consistently manages to achieve a lot with relatively limited means. Their latest project is ‘the Green Gallery’: a gorgeous online magazine that highlights how flowers are a muse for artists of all kinds. Intrigued by the publication, we set out to meet the brain behind it – and ask him some provocative questions!

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Cut flowers out, plants in, as U.S. flower sector trembles…

Sunday, July 12th, 2015

Momentous changes are affecting the flower trade in the United States: flower imports keep falling and flower shops are closing down, as more and more consumers choose ornamental plants over cut flowers.

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Petunia ‘NightSky’ wins the Fleurostar Award 2015 for Selecta Klemm

Friday, June 19th, 2015

Fleuroselect has just announced that the FleuroStar Award 2015/16 goes to Petunia cultivars NightSky, from Selecta Klemm. Of the 4 contending varieties, NightSky was deemed to be the plant with the biggest ‘wow-factor’ by the professional jury.

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Why the British prefer their flowers local again… and you may (soon) too.

Thursday, June 18th, 2015

This week is British Flowers Week, in Great Britain. That may seem like a barely relevant statement in itself, but the underlying issue is important: consumers in Western countries are demanding locally, sustainably sourced goods more and more often, and entrepreneurial florists are taking note!

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Alex Choi from Korea triumphs in a sparkling World Cup!

Sunday, June 14th, 2015

The intense spectacle has come to an end. And among the rubble of shattered dreams and trampled stems and petals, only exhausted floral designer stands victorious – his right arm to the sky, proudly holding up a colossal size World Cup trophy: ladies and gentlemen, Alex Choi!

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49 breeders open their doors today, to an increasingly global public

Tuesday, June 9th, 2015

The FlowerTrials started off as a small event eleven years ago, with a handful of breeding companies in The Netherlands and Germany opening their doors to a primarily local public. Today, with close to 50 breeders in three prominent floriculture regions doing so and ever more international visitors coming over for the occasion, it is clear that the Trials have become a marked event for the floriculture sector.

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Four fabulous flowers in the running for this year’s FleuroStar award!

Thursday, June 4th, 2015

Which of the following plants will succeed Takii’s highly successful Canna Cannova Bronze Scarlet F1? Fleuroselect is proud to present the four entries in this year’s FleuroStar Contest. Each of these new introductions vies to be the next ‘Winner with the Wow Factor’, the variety with the highest visual impact at point of sale.

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Member News

Florint proudly welcomes Florismart to the fold..!

Tuesday, August 25th, 2015

Innovative online flower purchase platform Florismart has just signed up as an official partner of International Florist Organisation. The young company shares Florint’s vision of further professionalization of the flower sector and will be working with us to help make florists even more future-proof!

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Did you know all of this about Hydrangeas?

Monday, August 17th, 2015

Is the Hydrangea one of your favourite flowers? We’ll bet you’re not the only one who likes this flower, with its amazing variety of shapes and colors! And as you probably know, Hydrangeas are very rewarding flowers, if you treat them right..!

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November brings Florint’s special 2015 Member’s Congress: save the date!

Friday, August 7th, 2015

Has it really been a year already..? It seems hard to believe, although tremendous developments have certainly been set in motion since our fruitful Member’s Congress of 2014. Florint wants to raise the bar even higher with the 2015 edition, however: the first week of November will be nothing short of unmissable, as we organize for you the first ‘International Flower Summit..’!

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Announcement: Judges Certification seminar for prospective judges!

Tuesday, August 4th, 2015

Florists looking to deepen their understanding of the intricacies of floral art by becoming certified floral design judges, take note: Florint will be organizing a seminar on our Judges Certification system from November 6-8, which will be the ideal preparation for the official national assessment procedure for candidate judges.

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Judges’ Certification bears fruit: 12 Dutch florists receive their hard-earned diplomas!

Saturday, July 25th, 2015

For the very first time, 12 Dutch florists have officially been accredited as ‘National Certified Judge in Floral Design’! It was the end result of a week of taxing exams, following an intense ‘JudgCert’ training program, in which the candidates were put to the test quite literally.

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The Europa Cup 2016: Ciao Genoa!

Thursday, June 25th, 2015

Coming on the back of a wonderful Interflora World Cup in Berlin, Florint now takes centre stage in order to organize the spectacular European Floristry Championship 2016. Our highly anticipated ‘Europa Cup for Florists’ will be taking place in Genoa, Italy, and feature many of the absolute best floral arrangers in the world… Don’t miss it!

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Customers are screaming for a guarantee; the answer is hygiene!

Thursday, June 25th, 2015

Today’s consumers are yelling for flowers to last. Moreover, some of the flower retail outlets have caught on to this…

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Floral design in bloom at the Slovene National Florist Championship 2015!

Tuesday, June 16th, 2015

It would be easy to forget amidst all the hustle and bustle about the World Cup of Floristry in Berlin, but there are interesting contests happening elsewhere as well this month! The 13th Slovene National Florist Championship, for example, was held in beautiful Vila Bled – a hotel and park near Lake Bled – on June 4 and 5. And it helped produce some lovely floristry…

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2014 a positive and eventful year for Dutch flower auction FloraHolland

Tuesday, June 2nd, 2015

Floraholland – the Royal Dutch flower auction cooperative at the center of the global flower trade – closed the memorable year 2014 with a positive result. “After the one-off loss we had to accept in 2013, I am pleased with the positive net operating profit of €9.6 million for 2014”, General Manager Lucas Vos comments.

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The Czech Florist Champion of 2015 is a familiar name..!

Tuesday, May 19th, 2015

The 44th edition of the ‘Anchor of Děčín’, the Czech Republic’s annual florist championship, took place on May 13 and 14. The country’s best floral designers competed over the course of four rounds, but only one could – of course – come out on top!

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