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Member news

Industry News

Interview: The Green Gallery, the Flower Council, and the future of flower promotion…

Wednesday, July 15th, 2015

By coming up with cutting-edge promotional campaigns that catch the consumer’s eye, the Flower Council of Holland consistently manages to achieve a lot with relatively limited means. Their latest project is ‘the Green Gallery’: a gorgeous online magazine that highlights how flowers are a muse for artists of all kinds. Intrigued by the publication, we set out to meet the brain behind it – and ask him some provocative questions!


Cut flowers out, plants in, as U.S. flower sector trembles…

Sunday, July 12th, 2015

Momentous changes are affecting the flower trade in the United States: flower imports keep falling and flower shops are closing down, as more and more consumers choose ornamental plants over cut flowers.


Petunia ‘NightSky’ wins the Fleurostar Award 2015 for Selecta Klemm

Friday, June 19th, 2015

Fleuroselect has just announced that the FleuroStar Award 2015/16 goes to Petunia cultivars NightSky, from Selecta Klemm. Of the 4 contending varieties, NightSky was deemed to be the plant with the biggest ‘wow-factor’ by the professional jury.


Why the British prefer their flowers local again… and you may (soon) too.

Thursday, June 18th, 2015

This week is British Flowers Week, in Great Britain. That may seem like a barely relevant statement in itself, but the underlying issue is important: consumers in Western countries are demanding locally, sustainably sourced goods more and more often, and entrepreneurial florists are taking note!


Alex Choi from Korea triumphs in a sparkling World Cup!

Sunday, June 14th, 2015

The intense spectacle has come to an end. And among the rubble of shattered dreams and trampled stems and petals, only exhausted floral designer stands victorious – his right arm to the sky, proudly holding up a colossal size World Cup trophy: ladies and gentlemen, Alex Choi!


49 breeders open their doors today, to an increasingly global public

Tuesday, June 9th, 2015

The FlowerTrials started off as a small event eleven years ago, with a handful of breeding companies in The Netherlands and Germany opening their doors to a primarily local public. Today, with close to 50 breeders in three prominent floriculture regions doing so and ever more international visitors coming over for the occasion, it is clear that the Trials have become a marked event for the floriculture sector.


Four fabulous flowers in the running for this year’s FleuroStar award!

Thursday, June 4th, 2015

Which of the following plants will succeed Takii’s highly successful Canna Cannova Bronze Scarlet F1? Fleuroselect is proud to present the four entries in this year’s FleuroStar Contest. Each of these new introductions vies to be the next ‘Winner with the Wow Factor’, the variety with the highest visual impact at point of sale.


EU gives the go-ahead to GMO carnation imports

Monday, May 25th, 2015

The European Commission has officially authorised the importation of 2 genetically modified cut flower varieties. Biotech company Florigene had requested that its ‘Mooncarnations’ could be exported to the EU, which prompted the official assessment, as we initially reported early last month.


Next month: the World Cup of Floristry in Berlin!

Thursday, May 14th, 2015

“Freedom”! That is the defining theme for next month’s Fleurop-Interflora World Cup of Florists. Celebrated floral designers from 26 different nations will seek to illuminate the weighty concept, as they get creative with their floral masterpieces over the course of the famous championship.


Cut flower catalogue soon available as a smartphone app!

Tuesday, May 12th, 2015

The product catalogue for cut flowers, often known internationally as the “Dutch flower catalogue”, will soon be available in a digital version too. Smartphone-equipped florists can download the catalogue as an app, which should come in very handy!


Member News

Judges’ Certification bears fruit: 12 Dutch florists receive their hard-earned diplomas!

Saturday, July 25th, 2015

For the very first time, 12 Dutch florists have officially been accredited as ‘National Certified Judge in Floral Design’! It was the end result of a week of taxing exams, following an intense ‘JudgCert’ training program, in which the candidates were put to the test quite literally.


The Europa Cup 2016: Ciao Genoa!

Thursday, June 25th, 2015

Coming on the back of a wonderful Interflora World Cup in Berlin, Florint now takes centre stage in order to organize the spectacular European Floristry Championship 2016. Our highly anticipated ‘Europa Cup for Florists’ will be taking place in Genoa, Italy, and feature many of the absolute best floral arrangers in the world… Don’t miss it!


Customers are screaming for a guarantee; the answer is hygiene!

Thursday, June 25th, 2015

Today’s consumers are yelling for flowers to last. Moreover, some of the flower retail outlets have caught on to this…


Floral design in bloom at the Slovene National Florist Championship 2015!

Tuesday, June 16th, 2015

It would be easy to forget amidst all the hustle and bustle about the World Cup of Floristry in Berlin, but there are interesting contests happening elsewhere as well this month! The 13th Slovene National Florist Championship, for example, was held in beautiful Vila Bled – a hotel and park near Lake Bled – on June 4 and 5. And it helped produce some lovely floristry…


2014 a positive and eventful year for Dutch flower auction FloraHolland

Tuesday, June 2nd, 2015

Floraholland – the Royal Dutch flower auction cooperative at the center of the global flower trade – closed the memorable year 2014 with a positive result. “After the one-off loss we had to accept in 2013, I am pleased with the positive net operating profit of €9.6 million for 2014”, General Manager Lucas Vos comments.


The Czech Florist Champion of 2015 is a familiar name..!

Tuesday, May 19th, 2015

The 44th edition of the ‘Anchor of Děčín’, the Czech Republic’s annual florist championship, took place on May 13 and 14. The country’s best floral designers competed over the course of four rounds, but only one could – of course – come out on top!


Who will become the Czech Florist Champion 2015!?

Tuesday, April 28th, 2015

On May 13 and 14, flower lovers in the Czech Republic can eat their hearts out during the year’s number one floristry event. Locally known as Děčínská kotva, or the ‘Anchor of Děčín’, the annual Czech championship will have the region’s best floral designers battle for the glory of becoming the official champ!     […]


Italy’s premier Florist Championship: May 2 and 3!

Friday, April 10th, 2015

The ‘Coppa Italia Federfiori 2015’ – the national Italian Federfiori Florist Championship – is coming up at the beginning of May. The long-standing championship promises to be a floral art demonstration of remarkable attraction and showmanship.


MPS rewards sustainability pioneers with top-level MPS-A+ label

Friday, April 3rd, 2015

As of April 2015, Florint member and green sector sustainability certification provider MPS will be implementing a new top layer on the MPS ABC System: MPS-A+. Here is everything you need to know about it.


How to use this website…!

Monday, March 9th, 2015

As you will have noticed, we have a new website. To help you make sense of it and find the segments that are most useful to you, a simple explanation of how to navigate the site follows below. It’s really worth taking the 5 minutes to get acquainted!     The basics of navigation One […]

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