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Member news

Industry News

Latin America’s ‘Iberiada’ Floral Training comes to Colombia in 2015!

Friday, March 27th, 2015

Every year, a unique floral design event called the Iberiada is organized in a different Latin American country by Alyro – International Floral Events and Escuela Iberoamericana de Arte Floral (EIAF). The event bills itself as a ‘Floral Training’ and focuses on expert demonstrations by internationally renowned floral artists.


The sunny Gerbera is the keynote flower from week 14 to 18!

Thursday, March 26th, 2015

The Flower Diary will put the Gerbera center stage between week 14 and 18. In this article, your customers can find out everything about this joyous, colorful bloom that suits every style and event. Consider putting this versatile, seasonal flower in the spotlight in the coming weeks!


The carnation is the star of the Flower Diary from week 11 to 13

Monday, March 23rd, 2015

The Flower Diary will focus on the carnation from week 11 to week 13. Your customers will be able to read all about this versatile, colourful flower, which is also known as Dianthus, derived from Dios (God) and anthos (flower). Will you be putting the carnation in the spotlight during these weeks too?     […]


Flower Diary 2015 presents the ranunculus!

Thursday, March 12th, 2015

The Flower Diary (See also Funnyhowflowersdothat.co.uk) will focus on the ranunculus from week 9 to week 12. There the consumer can learn about all aspects of the flower whose name is Latin for ‘little frog’. Will you be helping this flower to leap into view during these weeks?       Colours & Shapes The […]


Aubrieta and Saxifraga: Garden Plant of the Month of March

Thursday, March 5th, 2015

Our ‘Garden Plant of the Month’ for March is actually a small group of plants descriptively known as the ‘wallflowers’ – a well-known name with a completely non garden-related meaning! The term ‘wallflower’ is often used to describe an introverted person that likes a party but prefers to blend in rather than be the centre […]


Regal Pelargonium is March’s ‘Houseplant of the Month’!

Wednesday, March 4th, 2015

In March 2015 the Regal Pelargonium, or Pelargonium grandiflorum, is Houseplant of the Month. Each month we, along with our partner organizations, choose a Houseplant of the month and give it some extra attention. You can also join in with our free to download POS material, which you can find below.     The story […]


Florists see rising demand for custom funeral flower arrangements

Tuesday, February 17th, 2015

Survey data derived from Dutch flower auction FloraHolland’s ‘Florists Panel’ suggests that personalized funeral flower arrangements are increasingly in demand. Spending is simultaneously down as people more often opt for cremations, and demand for mourning flowers is shifting accordingly, German and British florists indicate.   More urn burials in Germany lead to less demand for […]


Member news

How to use this website…!

Monday, March 9th, 2015

As you will have noticed, we have a new website. To help you make sense of it and find the segments that are most useful to you, a simple explanation of how to navigate the site follows below. It’s really worth taking the 5 minutes to get acquainted!     The basics of navigation One […]


Say hello to the new and improved Florint!

Monday, March 2nd, 2015

Florint, the International Florist Organisation, intends to shake things up substantially in 2015. You may, for starters, have noticed that you are reading this announcement on a website that looks different from the one you’re used to. But that ‘cosmetic’ change is only the tip of the iceberg: read all about what has really been […]


French Floristry Championship 2014: September 27-29!

Thursday, July 17th, 2014

The 43rd National French Floristry Cup – or Coupe de France des Fleuristes, as they more eloquently put it locally – will be held on 27, 28 and 29 September 2014 in Tours, during floriculture trade fair Salon Novafleur.   The principal theme for this year’s championship will be “the Christmas festivities”. The nine florist […]


Chrysal International and Florint join forces!

Wednesday, July 16th, 2014

International florist organisation Florint and Chrysal International have signed an agreement to cooperate on several projects, which aim to raise awareness among florists of optimising flower quality and of increasing consumer satisfaction among flower buyers.   The two parties will exchange information and work together on a number of projects and activities throughout Europe. Both […]


Export value of Dutch flora up to June: 1.2% higher

Monday, July 14th, 2014

The first five months of the year 2014 have not been bad for Dutch flower and plant traders: export value up to June amo.The first five months of the year 2014 have not been bad for Dutch flower and plant traders: export value up to June amo.The first five months of the year 2014 have […]

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